Considered the most coveted prize in the automotive industry, the Car of the Year (COTY) trophy has just been awarded to the New Peugeot 208. A consecration announced this Monday, March 2 by a panel of 60 European journalists, offering the brand Peugeot its third coronation in the space of six years.

The unanimity of the jury and clients
Seduced by the freedom of choice of engine offered to its future drivers, its design incorporating the latest stylistic codes of the brand, the jury logically melted for the new Peugeot 208. The COTY 2020 award does not only crown a vehicle with an innovative design, but also a product which immediately conquered its audience.

In fact, since its launch in October 2019, nearly 110,000 customers across Europe have ordered the New Peugeot 208, 15% of which are electric. In France, the youngest of the Caracole brand at the head of registrations on the Private Vehicles market at the end of February 2020.

Sixth title for Peugeot
“The 2020 COTY Prize rewards the excellence of the work and the commitment of all Peugeot and Groupe PSA teams. Today we can be proud to have three Peugeot "cars of the year" on the street, with the 208, 3008 and 308! »Says Jean-Philippe IMPARATO, Peugeot Director.

With 6 titles, Peugeot has entered the top 3 of the most successful brands in the car of the year list. The Peugeot 208, crowned in 2020, succeeds the SUV 3008 titled in 2017, the compact sedan 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969.
This prestigious trophy is added to the 12 international awards already received by the Peugeot 208.

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